Snap, which gets 99% of its revenue from ads, floundered in its attempts to sell smart glasses. have all made efforts to diversify, but few have managed to reduce an entrenched reliance on advertising. That would make YouTube an outlier in social media. YouTube doesn't break out its revenue for these subscription services, but a conservative estimate would suggest it's getting $500 million a month, or $6 billion a year in subscription fees, representing close to a fifth of the division's total sales. Today more than 50 million pay between $10 and $11.99 a month for either YouTube Premium or YouTube Music. In the last seven years, YouTube's paying subscribers have steadily grown. That would cost very little, and it clearly worked for YouTube Inc., which has lured subscribers by making its ads so exasperating that users will happily pay to be rid of them. But Facebook users just scroll on by. From Facebook's vantage point, it would be nice if there was a simple fix like charging people to remove ads from their newsfeeds.
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